Winnipeg’s Top 5 Customer-Preferred Car Dealerships
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Winnipeg’s Top 5 Customer-Preferred Car Dealerships

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So you’ve finally decided to take the leap and get yourself a brand-new ride. But now what? With so many possible car dealerships to check out, canvassing can wear you out and you may just end up settling for the first good deal that lands on your lap.

Don’t get us wrong, we’re not saying don’t grab that sweet deal! But what we do want is for you to explore every viable option available to you, without the shopping paralysis and fatigue.

And that’s where we come in – we have for you, right here, a quick walkthrough of the best car dealerships in Winnipeg. We’ve done the research and are sharing with you the ones we think every car buyer must start with.

Reviewing the Best Car Dealerships in Winnipeg

In picking out the top car dealerships in Winnipeg, we put them all through the following criteria:

Inventory. We checked out their current inventory to find out how wide their selection is for different types of users.
Service Range and Quality. We looked to see if each dealership offered the basic trifecta of sales, parts & service, and finance. Bonus points for those who go above and beyond.
Customer Service. This was easily one of our most important considerations as many car dealers are known for putting pressure on customers, resulting in a negative experience. At the same time, we tried to find out if they offer any signature perks their clientele will appreciate.
Price. It will ultimately boil down to the price tag, so we want to know if customers find their pricing fair.

1. Silverline Motors

Silverline Motors
WEBSITEhttps://www.silverlinemotors.ca
ADDRESS1601 Niakwa Rd E, Winnipeg, MB R2J 3T3
CONTACT DETAILSPhone: (204) 509-0008

Email: [email protected]

OPERATING HOURSMondays to Saturdays - 10:00 AM-6:00 PM

Sundays by appointment only

KEY PRODUCTS AND SERVICESAuto sales, parts & service, service contracts, financing
SERVICE FEATURESOnline loan and lease calculators, online appointment booking system, online Value Your Trade-In feature

In-store shopping, delivery

Our Rating:

Inventory★★★★☆ (4/5)
Service Range and Quality★★★★★ (5/5)
Customer Service★★★★★ (5/5)
Price★★★★★ (5/5)

First off, we love how Silverline Motors gives their customers the power to deduce crucial information about their potential purchase online. Their website features nifty loan and lease calculators, which enables them to already find out how much their monthly payments will be for the car they’re eyeing.

Also really impressive is their “What Can I Afford?” calculator, which works the other way around. Customers get to input their monthly payment capacity to determine the car price that they can actually afford.

We think that this particular option will go over well with customers who don’t have a particular brand or model in mind. It cuts down time spent poring over different models and making calculations for each one.

Customers planning to trade in their car will surely love their Value Your Trade-in website feature, where they can provide information about their vehicle to receive a quote from the team. We believe that this is one way they are able to show their industry expertise.

There are currently a limited number of vehicles in their current inventory, so this may be challenging for customers who want to see everything before making a decision. That being said, we like that Silverline ensures that customers don’t waste their time via an online appointment booking system.

They also have the option to schedule a test drive for a potential automobile purchase. We like that customers are given this choice instead of walking in so that they are guaranteed exclusivity of that time.

We were pleased to see that so many customers are happy with Silverline Motors’ brand of service. Many of them sing high praises of the staff’s professionalism and expert eye.

One of the notable compliments they consistently receive is that they don’t oversell or put pressure on customers to make a purchase. To us, this is a genuine sign that the customer really does come first and that it is their mission to provide as much assistance as possible, even when it doesn’t result in a sale.

Pros

  • Online loan and lease calculators
  • Value Your Trade-In website feature
  • Online appointment booking, including test drives
  • Excellent customer care

Cons

  • Limited number vehicles in current inventory

Customer Reviews

“I had been searching for a vehicle for months when I found Silverline Motors, I gave them a call and was pleasantly surprised to learn I’d be dealing with the owner of the dealership to find a car. Igor noted the features I was looking for and my price range and went to work, within days I received a call that he had the perfect car for me and that they were going to do a multi-point inspection to ensure I drove off without a hitch. A few hours later I took the vehicle for a test drive and decided that was the car for me.

I couldn’t be happier with the service I received from Silverline Motors, I highly recommend you get your next vehicle here!” –Dirty Drip Detailing

“Silverline is the best place to buy amazing cars! Igor was so laid back and easy to deal with that I thought I wasn’t even in a car dealership! Most places pressure you like crazy, but not Silverline! Great selection and warranty options and you can drive your purchase straight home with the supplied 1-week Autopac insurance! My Mazda 6 was in such great condition that my checklist had found no real complaints. The car was in awesome shape! it was pure pleasure dealing with Igor and I even look forward to checking out another vehicle again someday! It was actually fun!” –D Malinowski

“I recently purchased a vehicle from Silverline and have nothing but good things to say about my experience. Igor was very professional and friendly. They went over and above, repairing things that would have had to be done in the next year to save me the trouble of doing it myself and realigning the vehicle a second time. I had already agreed to purchase and my friend/mechanic found an issue and they were quick to repair it before I took ownership.

I would gladly recommend this dealership to any friends. They are not the stereotypical used car lot trying to pull the wool over your eyes.

Honest, friendly and very fair to deal with!!!

A++++ from me all the way.” –Venessa Dee-Lane Armanda

2. Auto Save

Auto Save
WEBSITEhttps://www.autosavewpg.com/
ADDRESS1450 Notre Dame Ave. Winnipeg, MB R3E 3G5
CONTACT DETAILSPhone: (204) 774-8900
OPERATING HOURS9:00 AM-6:00 PM, Mondays to Saturdays
KEY PRODUCTS AND SERVICESAuto sales, parts & services, financing
SERVICE FEATURESFree auto repair estimate, online appointment booking system

In-store shopping, delivery

Our Rating:

Inventory★★★★☆ (4/5)
Service Range and Quality★★★★★ (5/5)
Customer Service★★★★★ (5/5)
Price★★★★★ (5/5)

Auto Save has been around since 1996, which tells us that they’ve been doing something right when it comes to customer service – and we’re not wrong. Countless customers have been coming back to them for years (even decades!) because they love the service and the experience they get.

They are known for going above and beyond in their service, which we like. Customers see them as honest, thorough, knowledgeable, and fair – a rare combination in this industry, we believe.

They are also frequented for their reasonable prices, which is part of their brand credo. AutoSave guarantees that they will offer the lowest prices in Winnipeg, which customers can attest to.

We feel that this combination of guaranteed-lowest pricing and wonderful customer care is what has kept them at the top of their game all these years. The fact that most of their clientele profess brand loyalty is also a clear indicator of their consistency.

They also offer free auto repair estimates, and the way they do this is impressive. Most dealers who want to maximize profit will recommend as many services as possible, but Auto Save will first inform the customer what the key priorities are for the repair and let them decide if they want to add the other non-priority repairs.

This is the kind of experience that really makes a mark on the customer, as the genuine desire to serve them first is shown by this gesture. We think that it is this kind of honest and authentic service that really stands out in this type of business.

And truth be told, for a dealership that’s gone through many years of ups and downs and is no stranger to the many profit-making tactics in the industry, we find this refreshing.

Pros

  • Offers excellently-restored refurbished products
  • Overall great prices
  • Responsiveness to customer feedback

Cons

  • Limited number of vehicles in current inventory

Customer Reviews

“We purchased a 2015 Kia Ronda a few days ago and are extremely please with it.  The staff are knowledgeable and make you feel welcome immediately.  They go above and beyond what you’d expect from a car dealership, with no pressure at all.  I would recommend this company to anyone who needs a good reliable car at an honest price.  They also have a great deal on warrantees as well.  Thanks for your service.” –123sheepdip

“”I have been coming here for years. Paul and kathy have handled all my vehicle repairs with care and honesty. This is the place for fair pricing and quality service.” –Pinder Sandhu

“I’ve been able to get in scheduled and have my vehicle assessed and fixed almost immediately for any issues that i run into which is helpful especially during the winter and having a local shop that is fast efficient, honest and fair has made me feel that i can put my trust in the staff at Auto Save who are always friendly and diligent to get the job done.” –Jot Gill

3. Dhillon Automotive Group

Dhillon Automotive Group
WEBSITEhttps://www.dhillonauto.ca/
ADDRESS715 Pembina Hwy, Winnipeg, MB R3M 2L7
CONTACT DETAILSPhone: (204) 305-6060
OPERATING HOURSMondays to Fridays - 9:00 AM- 6:00 PM

Saturdays - 10:00 AM-5:00 PM

KEY PRODUCTS AND SERVICESAuto sales, parts & services, financing
SERVICE FEATURESCredit-building programs for Indigenous Peoples, Credit Awareness Program, Manitoba-certified safety inspection

In-store shopping, curbside pickup, delivery

Our Rating:

Inventory★★★★★ (5/5)
Service Range and Quality★★★★☆ (4/5)
Customer Service★★★★☆ (4/5)
Price★★★★★ (5/5)

Apart from being awarded Best Used Car Dealer in Winnipeg over the last two years, one other thing that stands out about Dhillon Automotive Group is its indigenous roots. 

We admire the brand’s strong affinity with Indigenous Peoples, which is reflected in the credit-building programs designed just for this group. We think that their efforts to really make a difference in the indigenous community are commendable, as it shows that they are a company with a heart.

Inventory-wise, we are happy to report that they have a good selection of used cars available. Customers can immediately make a credit application on the vehicle they prefer, and many have attested to how efficient and consistently successful Dhillon Automotive Group has been in securing the appropriate financing for them.

A great thing to note about their inventory is that every single vehicle is hand-picked by the team. This tells us that they’ve gone to great lengths to ensure the safety and security of every vehicle.

We also love the convenience their website offers, as not only can one schedule a test drive but also decide on the preferred arrangement. Customers who may not be able to easily go to the dealership may opt to do a test drive from home, at their available time. 

We like how they stress that it is a no-obligation service, ensuring customers that they don’t need to feel pressured to buy the vehicle if they’re not happy with it. This also shows how Dhillon Automotive Group is willing to go out of its way to help clients feel comfortable and confident about their potential purchase.

Despite a handful of negative reviews regarding the performance of some used cars and issues of miscommunication with some customers, they have responded very well to feedback and have expressed willingness to make amends. 

Pros

  • Extensive inventory of used cars
  • Competitive pricing
  • Online appointment booking system and test drive scheduling
  • Quick and seamless financing

Cons

  • One-off instances of miscommunication and poor after-sales servicing

Customer Reviews

Dhillon Auto has been my choice for purchasing a vehicle for the past 5 years. Purchased 5 vehicles from them used to new. Never failed to get financing for me and I applaud the work of Dustin Sewell for getting a new vehicle for me during the pandemic.

I highly recommend this family dealership over the big guys.” –Sir Aadizookaan

“Very friendly and helpful staff at Dhillon automotive.  Rocky helped save me hundreds of dollars after another dealership tried to over charge me on my breaks. I will not take my vehicle any other place for service work. Other places over charge and add on extra work that’s not needed.  Thanks Dhillon’s for your trusted services.” –Nikki Beck

“The staff was very friendly and fast service. Usually get the run around with different car dealerships but with Dhillon Automotive Group my application was looked at and had Immediate results. I recommend this auto dealership to all my friends and family. Thanks for helping me find my truck Susan, it was a pleasure meeting you.” –Annette Head

4. Amerikal Auto Sales

Amerikal Auto Sales
WEBSITEhttps://amerikalauto.com/
ADDRESS3370 Wilkes Ave, Winnipeg, MB R3S 1A8
CONTACT DETAILSPhone: (204) 990-5659
OPERATING HOURSSales:

10:00 AM-7:00 PM, Mondays to Fridays

11:00 AM-6:00 PM, Saturdays

Sundays by appointment only

Service & Detail

9:30 AM-7:30 PM, Mondays to Fridays

10:00 AM-5:00 PM, Saturdays

Sundays by appointment only

Roadside Assistance

7:00 AM-12:00 AM daily

KEY PRODUCTS AND SERVICESAuto sales, services & parts, detail, roadside assistance, financing
SERVICE FEATURESFree estimate on detailing, Manitoba-certified safety inspection

In-store shopping, delivery

Our Rating:

Inventory★★★★★ (5/5)
Service Range and Quality★★★★★ (5/5)
Customer Service★★★★☆ (4/5)
Price★★★★★ (5/5)

Behind Amerikal Auto Sales are brothers who are passionate about the automobile industry, which for us is a major plus. If the business owners genuinely love what they do, they are more likely to serve their customers in an honest, personal, and positive way. 

By far, Amerikal Auto Sales has one of the wider array of services available than most car dealerships we’ve encountered. Not only do they offer the basic trio of sales, services & parts, and financing – they also have detailing and roadside assistance.

This is good news for customers who are more particular about the extent of a dealership’s services, especially when it comes to actual road experiences. 

We love that their roadside assistance is available for a good part of the day and most of the night. This assures customers that there will be technicians available for the most part to help them get out of a sticky situation.

Customers who are keen on aesthetics and maintenance will love their detailing packages, as they range from the most basic to the absolute works. Amerikal Auto Sales even goes as far as providing polishing services, which we think more discerning car owners will appreciate.

In terms of financing, it is clear to us that they seek to serve all types of customers, even those in bad credit standing. Amerikal Auto Sales is committed to helping everyone secure the best car financing or refinancing arrangement, based on each one’s unique situation.

We think this kind of personalised servicing is a great selling point for more reluctant individuals whose only barrier to purchase is financial standing.

Customers who’ve experienced Amerikal Auto Sales’ brand of service describe it as stress-free, efficient and quick, assuring, honest, and personalised. They also attest to the great quality of the used vehicles being sold.

Pros

  • Additional services, such as detailing and roadside assistance
  • Personalised financing service
  • Passionate and knowledgeable owners

Cons

  • Team might be too small to handle a large amount of customers at a given time

Customer Reviews

“Exceptional overall experience! From initial inquiry to purchase and shipment, the entire Autoshow team was fantastic! I appreciated that the sale team works together and was not competing against one another for my business. All friendly , super knowledgeable, and no pressure . Highly recommend!

Thanks guys! I LOVE my Mercedes!” –Lisa Brooking

“I have to say Joe and Mark went well above anything I expected. I had three cars for them to sell and had my guard up as I have not had the best experiences with car dealerships. They were so calm and explained everything to me start to finish. I kept waiting for the catch… everything was too good. Well they came through on everything they promised and very prompt payments. They even managed to sell my Maserati Gran Turismo in the dead of winter… I would highly recommend Auto Show. This should be the blueprint for all car dealerships.” –Marcos Higgs

“I recently bought a 2019 Jeep Grand Cherokee from auto show. My experience from the first test drive to the purchase and honestly even after I’ve owned it for a few months has been 5/5. Joe took care of everything, he goes above and beyond for his customers. You can really tell her loves his job and he cares. I never felt pressured, the whole experience was friendly and comfortable. He was always available to take a call or answer an email. To this day, If I have a question he is always there to assist. I also had the pleasure of dealing with David when it came to the actual paperwork and purchase. I think he was more excited for me than I was for myself lol. Genuine, caring and exceptional people. I will definitely be purchasing from auto show in the future” –Caylene C

5. We Sell Autos

We Sell Autos
WEBSITEhttps://wesellautos.com/
ADDRESS550 Pembina Hwy, Winnipeg, MB R3M 2M3
CONTACT DETAILSPhone: (204) 416-2277
OPERATING HOURS9:00 AM-9:00 PM, Mondays and Tuesdays 9:00 AM-6:00 PM, Wednesdays to Saturdays
KEY PRODUCTS AND SERVICESAuto sales, services & parts, rentals, finance, collision repairs
SERVICE FEATURESFree credit score check, referral incentive system

In-store shopping, delivery

Our Rating:

Inventory★★★★★ (5/5)
Service Range and Quality★★★★☆ (4/5)
Customer Service★★★★☆ (4/5)
Price★★★★★ (5/5)

One thing we like about We Sell Autos is that they are willing to pay cash for a car being sold to them. We think that their guarantee of same-day payment is also a great come-on for people who just want to turn in their vehicles without necessarily getting a new one.

We also appreciate that they do car rentals, which is a great option for people who need a car for a specific occasion. This tells us that We Sell Autos really thought through their customer profile and nicely included people who have a temporary need that they can meet.

They also offer a free credit score check that won’t compromise your actual credit score, thanks to a partnership with Equifax. We think that this will help customers get a clearer understanding of their current financial standing, helping them know what options to explore when buying a car.

A lot of first-time car buyers have good things to say about We Sell Autos, noting how staff helped them feel at ease throughout the whole process. 

We think that this is a testament to great team training, as it takes a well-coached professional to demonstrate empathy and understanding for the customer’s unique point of view.

What we also like about We Sell Autos is that it is deeply rooted in the Winnipeg community. Being part of the Donvito Management Group that has serviced the area with its other brands for over 40 years, the company has expert knowledge on what customers in Winnipeg need and appreciate in a car,

Pros

  • Expert knowledge on the Winnipeg community
  • No-pressure customer care
  • Free credit score check

Cons

  • Difficult parking
  • Some one-off customer experiences of miscommunication with staff

Customer Reviews

John and Jorge were both great. John went above and beyond to not only get me driving the truck I’ve always wanted but helped find a way to keep it affordable and in my budget!” –Jordan Henry

“Great customer service. Jorge was very responsive and always answered my calls. The manger John was also great and did everything to find me the best interest rate even after I had already made purchase and signed documents. They made sure my needs were met and I love my pathfinder. Thank you Jorge and John.” –Evelyn Agyemang

“John & Jorge made our car buying experience memorable! They stayed late to make sure my son had a car that day! They were very professional, helpful and pleasant. Great service drives repeat business, great job boys!” –Derrick Williams

What key services do car dealerships offer?

Whether it’s a branded car dealership or your local dealer, there are three basic things a car dealer offers customers:

  • Sales. While car dealers can offer both new and used cars, most will offer a wide range of used vehicles. Most dealerships make their inventories available online, so you can check out what they currently have to offer.
  • Parts & Services. Another major reason why customers frequent car dealerships is to have their vehicles repaired or maintained. Common services include oil change, engine repairs, and transmission service.
  • Financing. Many car dealerships partner with specific banks to offer their own payment options. Dealership financing is usually a more attractive route as it may offer promos or interest rates that are cheaper or more flexible. 

FAQs on Best Car Dealerships in Winnipeg


Once you’ve settled on your preferred auto, take a look at these related resources, from driving schools to car insurance.